![]() Determine which colors and fonts you will use with your branding-and stick to it. Keep your slogan or tagline short and to-the-point. Again, it’s worth the money you spend to give your branding a unique look. Purchase pictures from a photographer or a reputable website like iStock or ThinkStock. You should own the pictures you use for your business. That is illegal, and you could get your business into legal trouble. And do not “borrow” pictures that you find on the Internet. But Allred says, “Don’t get your pictures from Clip Art!” Those pictures are used by too many people, so they will not be unique to your business. Add picturesĬonsumers like to see pictures of people-real people. For more information about logo design, read our previous blog containing Nathan’s advice. Make sure it communicates your brand message. It will always be connected to your business. Your logo is the heart of your branding strategy. Avoid over-used advertising phrases like “best prices in town” or “service with a smile.” These types of phrases can make your slogan seem insincere, and they won’t help you stand out from the crowd. It is well worth the money to develop focused, concise and polished text to use.Īs you write a slogan for your business, be unique and sincere. If you don’t have a skilled writer working for your company, you may consider hiring one to help with your content. With some advice from Home Care Pulse’s graphic designer, Nathan Allred, and, we’ve compiled a list of things to consider as you brand your home care business: Come up with a unique brand messageĬome up with a mission statement and a slogan or tagline that highlights your company’s best features. Then, incorporate this into your overall brand. ![]() Through your clients’ feedback, you can begin to list your company’s benefits and features-and highlight the things that your clients love about your services. Pay close attention to the client satisfaction feedback you get from Home Care Pulse’s Quality Satisfaction Management Program. ![]() What do they like most about your company? What do they think your strengths are? What would they say when recommending your services to a friend? You must know what your clients think of your services. A key to knowing the answer is to gather feedback from current clients. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |